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The three difficulties are rooted in the real integration of the separation of telecommunications, radio and television systems

with the three integration, the cross integration of telecommunications, radio and television services will become a general trend, so the resources of the two industries need to be redistributed, and the industrial chain will also have conflicts of interest due to market competition

on June 6, at the meeting of the national three integration coordination group chaired by Vice Premier Zhang Dejiang, the Ministry of industry and information technology and the State Administration of radio, film and television reached an agreement on the "three integration pilot scheme" (hereinafter referred to as the "scheme"), and the relevant city declaration and pilot work will be carried out later

so far, the first round of game between the two ministries and commissions has come to an end since the executive meeting of the State Council in January2010 clearly promoted the three integration. During this period, the pilot program proposed by the two sides has been repeatedly postponed and several drafts have been changed

analysts believe that the 4.3 sample should be cut from the flat material, but the pilot scheme stays at the level of bypassing the system. If the root cause of the contradiction between the separation of telecommunications and radio and television management systems cannot be solved, the three difficulties can be truly integrated

after the Ministry of industry and information technology and the State Administration of radio, film and television reached an agreement on the "three integration pilot scheme" (hereinafter referred to as the "scheme") at the national three integration coordination group meeting, many industry experts said that although the agreement was temporarily reached, both ministries and commissions were not satisfied with the scheme

"it was only because the state pushed it so quickly that they made temporary concessions to each other. The contradiction was not really resolved."

"there has been a long-standing feud between the two major systems of telecommunications and radio and television. The pilot scheme still stays on the point of avoiding institutional contradictions and solving problems one by one."

"if the system is not adjusted, the three integration will not get out of the dilemma." Some experts say so

On June 8, at the opening of the Shanghai TV Festival, wangxiaojiefu, director of the science and Technology Department of SARFT, dressed in a black-and-white striped T-shirt, appeared on the stage, which attracted frequent flashes. When it comes to the three fusion, wangxiaojie smiles repeatedly, and there is applause off the court

"the plan will be issued in a few days." Wangxiaojie said

this is the first time that officials of the two ministries and commissions have confirmed in public, and the three integration pilot program has been approved

in the eyes of the outside world, the radio and Television Department can be regarded as the biggest winner of the fusion scheme, which only ensures the solid game of equipment parts. According to wangxiaojie, the pilot scheme has made it clear that radio and television broadcasting institutions are responsible for the construction and operation management of IPTV (network television) and TV integrated broadcast control platforms, including the unified integration and broadcast monitoring of programs, EPG (electronic program menu), client, billing, copyright and other management, and telecommunications operators are responsible for transmission and distribution services. Among them, in terms of user end and billing, radio and television can cooperate with Telecom

"this means that the efforts of the Ministry of industry and information technology to strive for IPTV integrated broadcast control have failed." Insiders said

however, some people in the telecommunications industry said that while frustrated with the integrated broadcasting control, the Ministry of industry and information technology kept the export rights of IDC (Data Center) and broadband services, which is more strategic

"operators are still stuck in the throat of broadband where broadcasting and television enter and desert insects, rabbits and other animals still appear." Some Internet insiders believe that the vast majority of Internet resources are stored in the IDC of Chinatelecom and Unicom, and broadband export resources are also concentrated in the three major operators, which are the weaknesses of radio and television. If no breakthrough can be made, radio and television will be controlled by others in terms of inter settlement and user business experience in the future

the source said that in the early negotiations, this was also another focus for radio and television to strive for power, but until the final plan, radio and television still failed

"both sides have their own gains and losses, which is an acceptable result at present." An insider said that during the negotiations, radio and television was worried that telecom would get IPTV, which would subvert the fundamentals of cable TV business. Therefore, when the Ministry of industry and information technology gained the upper hand, it repeatedly adhered to the broadcasting control authority for the reason of "media content security". The telecommunications system is more concerned about blocking radio and television outside the broadband door, and the media broadcast control is too sensitive. From the beginning, it knew that it "couldn't take it down". The reason why we always insist on it is to use it as a weight for negotiation with radio and television in exchange for the compromise of radio and television on broadband services

lightning strikes

"in fact, both sides prefer to delay." According to experts, radio and television hopes to complete internal integration, establish an Ngb (next generation radio and television) and then enter the hinterland of telecom business as the "fourth operator". Telecom also hopes to delay the penetration of radio and television into broadband

according to an insider of the Ministry, the negotiations on "Three Integrations" between the two ministries have been going on for a long time. In the past 12 years, various discussions and exchange meetings have not been interrupted. "They have been used to mutual wrangling and prevarication."

On january3,2010, the executive meeting of the State Council chaired by Premier Wen Jiabao clearly defined the phased objectives of promoting the three integration. According to insiders, the formulation of this target scheme was finally completed after more than 10 changes

at the beginning, the negotiation of the plan also stood still at the same pace. According to the plan, the pilot scheme was planned to be completed in April. However, the two sides did not formally submit the first draft of the scheme until April 2, and were ordered to rewrite it by the three integration leading and coordinating group of the State Council due to large differences

according to people who have read the draft, even after preliminary negotiation, there are still 28 differences in the 18 page document. The two sides seek each other's lifeline resources. Telecom requires to control IPTV, while radio and television try to compete for IP segment allocation, IDC and broadband export resources

on April 26, the second draft of the plan with slightly eased conditions but still different opinions was rejected again

even the senior officials of the two ministries and commissions were surprised by this progress. On March 22, zhanghaitao, deputy director of SARFT, said in public that SARFT and the Ministry of industry and information technology expected to approve the plan in May. On May 24, LiYiZhong, Minister of industry and information technology, also said in public that the plan would be issued in the same month. However, on May 28, the third draft of the plan was still ruthlessly returned

at that time, people in the industry generally believed that the introduction time of the plan might be postponed indefinitely due to the game

"the problem finally attracted the attention of the central leadership." Informed sources revealed that at the end of May, under the supervision of the State Council, the two ministries and commissions began to give way to each other

in the next 10 days, the draft of the plan was changed three times, and the final agreement was reached with the sixth draft on June 6. According to a source, on June 7, the Ministry of industry and information technology distributed the documents to the three major operators. The next day, it instructed in an internal meeting not to "entangle" with issues such as content broadcast control

"the concessions in the plan are reluctant." According to the analysis of industry experts, both sides are "sticking to the slime within an urgent time". Once each other enters the other's market, it is still difficult to avoid the competition

"this means that after the driving force of the state is slightly reduced, contradictions may erupt again." The expert said, "now we are just taking one step at a time on the basis of the plan."

10 years of resentment

the adhesion of the plan is only a small contraction of the resentment between radio, television and telecommunications over the past 10 years It has long been the consensus in the industry that the positive image was not placed during jaw clamping

the contradiction between the two sides began at the end of last century. At the beginning of the rise of Internet, telecom began to upgrade users from narrowband dial-up to broadband. Radio and television also began to lay their own backbone and intended to take advantage of the trend to expand the broadband market

2 pages in total: 12 national financial weekly

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